Competitor tracking software with E21 CRM

Keep tabs on your competitors

Competitor tracking software allows organizations to document their competitors, their competitors’ products, and competitor sales to customers, and then report on wins and losses by competitors.

Identify potential sales opportunities

As part of the E21 ERP CRM software solution, manufacturing and distribution organizations can take advantage of a full suite of competitor tracking software functionality. While basic functions such as maintaining a database of competitors and competitor product codes are supported, the solution also provides the ability to record competitors’ sales to customers measured by dollar value and units purchased. The sales team can then utilize this information to identify possible areas for market penetration and in future product price and service negotiations.